The True Legacy of Panipat’s Pickle Heritage: Since 1938 with Devras
Discover how Devras, Panipat’s oldest heritage pickle brand since 1938, blends tradition and innovation to craft best quality pickles loved across generations.
Siddharth Kapoor
8/15/20251 min read
Introduction
When it comes to Indian pickles, few cities carry as much weight in culinary history as Panipat. Known across North India — and increasingly across the globe — as a pickle capital, this historic city has been home to brands that shaped the nation’s love affair with achar. But among them, Devras stands apart: a legacy that began in 1938, rooted in tradition yet alive with innovation today.
Pickle-making Legacy of Panipat
Long before supermarkets and online orders, Panipat’s GT Road was a pilgrimage route for pickle lovers. Travellers — truck drivers, traders, and families on road trips — would make it a point to stop in Panipat for jars of spiced mango, tangy lemon, and fiery chilli pickles.
In 2019, Condé Nast Traveler called Panipat “a gastronomic time capsule for pickle lovers,” and The Tribune frequently highlights the city’s artisanal achar craft. The combination of the region’s mustard oil tradition, unique spice blends, and climate has made Panipat synonymous with authentic North Indian pickles.
Devras’s Founding Story
The story of Devras began in Kaloorkot (now in Pakistan) in 1938, when Shri Amir Chand Ji started making small-batch pickles for his community. His recipes, perfected over decades, carried forward a balance of flavor, aroma, and longevity that was unmatched.
Following the Partition of India, the family relocated to Panipat, carrying their recipes, spices, and artisanal skills with them. Today, the brand is led by Mr. Harshit Malik, who combine this near-century-old heritage with modern food safety and global export standards.
Traditional Recipes and Artisanal Practice
Mustard oil curing for preservation and flavor depth
Sun-matured pickling, letting nature infuse every jar with richness
Hand-selected spices sourced from trusted farms
Ancestral recipes, preserved without compromise
These methods not only ensure flavor authenticity but also support digestive health and shelf stability, making Devras pickles a trusted choice for generations.
Devras Today: Heritage Meets Modern Excellence
From a small start to 200+ SKUs across pickles, chutneys, and condiments, Devras has evolved without losing its essence. Every jar is produced in ISO-certified facilities, with strict quality control, enabling exports to discerning markets worldwide.
